About Zoé
Zoé Wild BSc MNIMH
Medical Herbalist | Doula | Educator | Founder of ‘Of the Willow’
Hello, I’m Zoé Wild — a qualified Medical Herbalist, Doula, Junior Herbalist Leader, and mother of three. I’m also the founder of ‘Of the Willow’, where I offer holistic health support through herbal medicine, workshops, and hand-crafted products.
My journey with plants began in childhood. I’ve always felt a deep connection to the natural world and its many forms of healing. As a child, I would spend hours in our garden, sketching herbs and observing their textures, colours, and scents — intuitively drawn to their presence long before I knew their names or uses.
I later formalised this passion with a BSc in Herbal Medicine from Lincoln University (2017), where I trained in anatomy, physiology, pathology, biochemistry, pharmacology, nutrition, and completed over 500 hours of supervised clinical practice. I learned to diagnose, examine, and create safe, effective herbal prescriptions. After qualifying, I joined the National Institute of Medical Herbalists and have remained an active member since.
Before my career in herbal medicine, I worked in education with a focus on early years and supporting children with autism in mainstream schools. This background continues to shape my practice, especially in the care of women and children — areas that remain at the heart of my work.
While studying herbal medicine, I trained as a Doula and completed my third-year placement on a high-risk maternity ward at the Royal Hampshire County Hospital, where I witnessed a variety of births, including emergency caesareans. This experience grounded my approach to care in both evidence and empathy.
Today, I divide my time between my home practice in Lancaster and the Namaste Herbal Clinic in Lytham. I also make a line of seasonal herbal products, run workshops, give talks, and lead herb walks to help others reconnect with the healing power of plants.
My work is rooted in compassion, education, and reconnection — with a special focus on the health and wellbeing of women and children.
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